susèr denim
SUSÈR DENIM
“Facis de necessitate virtutem”, necessità e quindi motore che porta allo sviluppo del Denim, attingendo la sua identità nelle tecniche tradizionali e antiche di realizzazione.
However, its provincial rurality animates ancient cults and traditions that lead the roots of the project to absorb life from a land anchored in the past, to what conceptually remains on the right side of history.
Susèr Denim è per l’appunto una nuova storia intrapresa e concretizzata creando la propria identità guardandosi alle spalle, rifiutando lo sfrenato corso del progresso, del moderno consumo senza alcun valore se non sterile.
SYMBOLOGY AND MEANINGS
Biacco
Between the valleys and the promontories the rat snake crawls slowly. Attracted by the humidity of the clayey soils, this snake is a symbol among the people who live in the mountains and the vast countryside south of the city.
Its adaptability makes it a very positive characteristic so much so that it always moves in search of the best habitat especially where it feels threatened.
This becomes an important element of strong inspiration for Susèr Denim. A quaint and docile animal that if disturbed
combatively throws his anger and aggression.
Susèr Denim chooses a sudden defense, like a rat snake, in the face of unbridled consumption.
A jeans "made as it once was" a mantra, a challenge and an idea.
the technique
Heritage sub
The concept of Heritage fluctuates around three fulcrum sources, namely, the tradition of creating and spreading the uses and techniques of product creation; the values that make up the narrative underlying the factor of passing on; culture becomes Susér with the previous concepts creating the key trinity of heritage couture.
Selvedge denim, the excellent technique of the selvedge has its roots radically in the ancient textile method which in the second half of the 1900s spread denim which depopulated in the USA, consolidated its value in Japan and then developed its maximum phase of expansion reaching every corner of the world.
Suser denim
